Amazon's vine program offers a great opportunity for sellers to increase brand awareness and improve product reviews. Vine allows sellers to get honest reviews from real customers so that they build trust and improve search engine rankings.
For review, top reviewers can receive samples from sellers. These reviewers will be selected based upon their Amazon reputation and feedback. They are also expected to give an honest and unbiased review of the product they received for free.
This could help new brands or slow-selling products as well as older listings with low reviews. Vine is a program that allows sellers to add product reviews and ratings to their listings before they are launched to customers.
How to Join Vine
The process of joining the Vine program is a relatively simple one. First, you must create an Amazon Seller Central profile and be a brand-registered seller. Next, you will need to create your Amazon Seller Central account and set up your Brand Representative role. Finally, make sure that your brand is enrolled in FBA.
Once you have those requirements in place, you can enroll your products for Vine by selecting the Vine option in Seller Central. The next step is to enter the details of your brand and product. This includes a description, brand name, image and inventory.
In addition, you need to have fewer than 30 reviews on the product detail page of your listing. This is to ensure Vine reviews remain honest and objective, without being edited.
An FBA offer must be available for your product. It must also be in a 'New' condition when you enroll. If you have questions about the process or need assistance, email us at [email protected].
How to Select Product for Reviewing
Amazon uses a complex algorithm to match Vine Voices up with products they are interested. It also draws on customer feedback to determine who is deserving to be invited to the Vine programme.
These customers will be invited to test and review the product, before giving it their rating. In return, they will write a honest, objective review and leave a personal message.
How to write an effective review
The most important factor in getting invited to the Amazon Vine program is ensuring that your reviews are helpful. Amazon recommends that you submit as many reviews as possible. There is no limit to how many reviews you can submit. Always include a rating, description, and images. As the program is intended to be a useful resource for other Amazon buyers, it is important to keep your reviews short and easy to read.
Amazon has several different tiers of access for the Vine program. There are three tiers to access the Vine program: bronze, silver and gold. This is based on how often you review products. The gold tier will require you to review at minimum 100 vine items, 90% of your orders, every 6 (sometimes 9,), and the silver Tiers will limit your access to $100, or less. 50% of all your orders must also be reviewed.