A great tool for real estate agents looking to improve their local search rankings is online reviews. These smart tools can boost your credibility, showcase your skills, and increase referrals. You shouldn't assume that all reviews are the same.
Building a strong brand online is not just about reviews. Positive reviews that reflect your expertise are more valuable than those that are only shared by clients. You must be able to offer excellent customer service if you are looking to establish a solid reputation.
Review management is essential for attracting new clients or keeping current ones. Prospects want information that proves your business trustworthy. To find out, they will look online. Your website, and your social media pages, are good places to start.
A positive review will give you valuable information about your customer experience and help you to make improvements. Either encourage clients to leave reviews, or make it a routine to ask.
Although there are many methods to obtain a positive review, it is essential to follow the correct protocol. This will help you keep your reputation clean and show your prospects that your care about them.
To get a review, make it as easy for your clients as possible. For example, you can invite your clients to share their experiences on social networks, send them an email with a link to a site where they can post a review, or remind them to rate your services after closing a deal. Follow up on all requests.
Zillow is one of the best places for a review. Your online reviews are searchable and can be shared via their various social media channels. Zillow is the most popular real estate site in the country, so it can help you generate leads for your agency.
Your satisfied clients will share your best reviews. Negative reviews can still damage your reputation. Your prospective clients will be impressed by how you respond to negative reviews in friendly but firm terms.
An effective online review strategy can make a huge difference for your company. It will not only give you a better reputation, but it will also demonstrate to prospective clients that it is possible to be an expert in your area. Although this may seem like a daunting task it is actually quite doable.
It is worth a while to take a little time to understand what your prospective clients are looking for. This will enable you to be more visible and tailor your service.